Hiring: Senior Director, Marketing – Southern & Eastern Africa Company: Visa Location: Johannesburg, CA Job Posted Time: 2026-09-09 18:00:39 Target Skills & Keywords : Plaid About the job Required Skills: •Position Summary: •In alignment with Visa’s strategic transformation of Sub-Saharan Africa, this role will lead the Marketing agenda for Southern & Eastern Africa (SEA). The position is accountable for shaping and executing the SEA marketing strategy, ensuring it is tightly aligned to commercial priorities, client needs, brand ambitions, and market opportunities across the sub-region. •As the senior Marketing leader for SEA, the role will partner closely with the SEA Group Country Manager (GCM), SEA leadership team, Regional CMO, CEMEA Marketing Services leadership, and cross-functional partners to translate regional priorities into market-relevant strategies that deliver measurable business impact. •The role requires strong commercial judgment, strategic marketing leadership, and the ability to operate with influence across a complex matrix. It will lead integrated marketing initiatives that strengthen Visa’s brand, accelerate client engagement, support revenue growth, and enable expansion across priority SEA markets. •This leader will report to the SVP of Marketing for CEMEA, with matrixed accountability to the SEA GCM. He/she will oversee local Visa marketing teams and agency partnerships, ensuring marketing investments are focused on the highest-value opportunities and deliver clear outcomes across revenue generation, transactions, payment volume, market share growth, PCE penetration, and merchant acceptance across physical and digital commerce. •Role Purpose •Lead the development and execution of high-impact marketing strategies across SEA that strengthen Visa’s brand, accelerate business growth, deepen client engagement, and support priority platforms including Premium, Cross-border, and Debit. •Maximize the return on marketing investment by delivering distinctive creative work, disciplined execution, and robust measurement against agreed business and marketing KPIs, including MROI. •Build trusted relationships with senior internal and external stakeholders, including the SEA GCM, SEA leadership team, Clients, Sales, Product, Acceptance, Visa Consulting & Analytics, Hub and Global Marketing teams, and agency partners. •Key Responsibilities •Strategic marketing leadership: •Develop and execute the SEA marketing strategy, ensuring clear alignment with commercial priorities, market opportunities, client needs, and Visa’s regional and global brand agenda. •Business impact and growth: Prioritize marketing initiatives that drive revenue, transactions, payment volume, market share, PCE penetration, and merchant acceptance across SEA. •Client and market activation: Lead integrated marketing and communication plans that support client priorities, product platforms, cross-border growth, sponsorship activation, and market development. •Marketing effectiveness: Establish clear performance measures for all major initiatives, assess marketing and business effectiveness, and Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!