Hiring: Senior Director Marketing Company: Bimbo Bakeries USA Location: Irving, TX Job Posted Time: 2026-09-16 11:38:36 Target Skills & Keywords : Project Management, R About the job Experience: •10 years’ experience in related field (CPG, FMCG, Baking, Brand Management, Innovation, Food Manufacturing) or 15 years of combined experience between a related field and relevant education. Required Skills: •The Senior Director of Marketing will lead the marketing plan development and execution of BBU’s Brand’s business. The candidate will create the strategies for the Brand, position and market the brand, create an innovation pipeline for the brand, and manage key initiatives. •The candidate must work collaboratively with our Operational Groups, including Manufacturing and Supply Chain to ensure the execution of strategies and initiatives important to the Entenmann’s business. •Collaborate with R&D, Technical Services, our plants and co-packing partners, to refine existing product offers and develop new products for launch in the market. •Own the P&L for the Brand’s business and will create business plans in conjunction with our Finance teams. That plan will be reviewed, analyzed, and refined on an on-going basis, in conjunction with those Finance teams. •Develop and execute brand planning and marketing mix elements for the Brand. •Proactively scan the marketplace and industry for areas of competitive improvement such as: packaging innovation, health trends and excellence in operational execution. •Gather, analyze, and synthesize market insights and data to develop and refine a strategic vision for the brand. •Assess global new products and assess value / potential for U.S. expansion, including products made throughout the Grupo Bimbo organization. Compensation: •$176,300 - $246,800 / year •Competitive benefits and rewards package Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!