Senior Director, GTM Product Marketing

Braze - San Francisco, CA

Hiring: Senior Director, GTM Product Marketing Company: Braze Location: San Francisco, CA Job Posted Time: 2026-09-10 10:37:29 Employment Type: Hybrid Target Skills & Keywords : Agile, REST, SaaS, Segment About the job Experience: •10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including experience leading and developing people Required Skills: •The field narrative: Take the core messaging and positioning built by the PMM team and shape it into a compelling, coherent story the field can carry into every conversation — by persona, segment, and stage of the funnel •The playbook, and how product information reaches the field: You own the system by which our products become legible to the GTM org: the plays, narratives, assets, and channels that ensure every seller knows what we offer, who it's for, why it matters now, and how to win against the alternatives •Technology & services delivery partner GTM: Own how we go to market with our technology and services delivery partners — enabling them on our products and narrative, partnering strategically on launches and programs, building joint go-to-market motions, and aligning priorities so that our success and our partners' success reinforce each other •Braze Services Marketing: Own the GTM narrative for our in-house services — support, onboarding, and education — and articulate the distinct value of Braze-delivered services to our customers as a meaningful differentiator •A small, agile, growing team: Lead and develop a team of GTM PMMs, setting priorities, raising the bar on craft, and building the foundation for a function that will scale globally over time •Partner with field leadership every day. Work hand-in-hand with Sales, Solutions Consultants, and CS leaders to understand where deals stall, what reps need, and how to translate product value into language that moves opportunities forward •Translate complex technology into the language of our buyers — and coach the field to do the same: You make hard things simple without making them shallow •Use AI as a force multiplier — judiciously: You're AI-literate and fluent in how AI is reshaping both martech and the practice of marketing. You know when AI meaningfully accelerates the work and when human judgment has to lead Qualifications: •A marketer who loves working with Sales and Customer Success. You're energized by the field, not protective of distance from it. The field trusts you as a subject-matter expert; Marketing trusts you as a strategic, thoughtful partner •A messaging craftsperson. You can take a positioning doc and a complex product and turn it into something sharp, memorable, and sales-ready. Strong messaging chops are non-negotiable •Fluent in the sales motion. You understand how deals actually get done and build for the way the field really sells •Deeply curious. You ask why. You dig into the product, the market, the competition, and the customer until you understand them well enough to make them simple •An exceptional writer and presenter. You write with clarity and edge, and you can command a room — a sales kickoff stage, an exec readout, or a field enablement session •Steeped in martech. You bring deep experience in the martech space, including a strong grasp of AI innovations and the competitive landscape •A sharp prioritizer and a builder of trust across cross-functional teams •A track record of building field-facing narratives and enablement that demonstrably influenced pipeline, deal velocity, or win rates •Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape •Proven ability to translate complex technology into buyer-ready language — and to help a field organization do the same Compensation: •Competitive benefits and rewards package •Competitive compensation that may include equity Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!