Hiring: Senior Director, Generative & Answer Engine Optimization (GEO/AEO) Company: Eli Lilly and Company Location: Indianapolis, IN Job Posted Time: 2026-09-15 11:02:25 Employment Type: Full-time Target Skills & Keywords : CPT, LLM, Vendor Management About the job Experience: •7+ years leading search or digital marketing. Required Skills: •Strategy & Enterprise Leadership •Define and lead the enterprise GEO/AI-visibility strategy. Set the operating model and governance for how this work is prioritized and resourced. Translate a broader search vision into a concrete roadmap. Track a fast-moving landscape and resolve implications for the business, in partnership with brand, medical, and communications leadership. •Build and evolve the dashboards and reporting that give teams a real-time view of AI-surface performance. Set technical content standards that improve how content is surfaced and cited. Audit gated content to confirm high-value material is accessible to AI engines. Run pilots and scaled rollouts across international markets. •Cross-Functional Partnership & Vendor Management •Team Leadership •Build a team of GEO practitioners. Set goals, provide direction, and establish clear development paths as the field matures. Qualifications: •Bachelors degree •Hands-on experience building AI/LLM visibility, GEO, or AEO programs. Extensive tenure specifically in GEO is not expected, given the discipline's recency; direct execution experience is required •Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization or visas for this role, including but not limited to F-1 CPT, F-1 OPT, F-1 STEM OPT, J-1, H-1B, TN, O-1, E-3, H-1B1, or L-1. •Strong analytical skills — experience building and interpreting visibility dashboards and performance data to drive decisions •Demonstrated capacity to communicate a new, technical topic clearly to senior leaders and align cross-functional teams without formal authority over them •Direct experience with AI-visibility platforms (Semrush, Bluefish AI, Profound, Athena, Otterly) or major AI surfaces (ChatGPT, Gemini, Claude, Google AI Overviews, Open Evidence) •A clearly articulated point of view on Agentic Search and how brands should prepare for it •Demonstrated ability to operate effectively in ambiguity, as the discipline will continue to evolve Compensation: •$166,500 - $244,200 / year •Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!