Hiring: Senior Director, Creator Strategy & Viral Marketing - AWAL Company: Sony Music Entertainment Location: Los Angeles, CA Job Posted Time: 2026-09-02 17:56:38 Employment Type: Full-time Target Skills & Keywords: Creator Strategy, Viral Marketing, Influencer Marketing, Creator Partnerships, Digital Trends, Algorithmic Patterns, Short-Form Content, TikTok/Reels, Gen Z, Audience Development, Campaign KPIs, Team Leadership, Music Industry Experience: • 6+ years of experience in influencer or creator marketing within the music or entertainment industry • Experience leading teams and managing junior team members • Experience executing end-to-end creator marketing campaigns, from sourcing and briefing to tracking, reporting, and analysis Required Skills: • Lead influencer and creator strategy across AWAL's roster, building a scalable network of relationships with influencers/creators, agencies, and managers • Act as internal creator marketing & niche community expert across all genres and target audiences • Track and analyze fast-moving digital trends, internet culture, and algorithmic behaviors • Drive creator campaigns from ideation through execution, including outreach and budget negotiations • Track and analyze campaign KPIs to inform next steps and identify growth opportunities • Deliver weekly trend analysis and innovative content strategies • Oversee the Viral Content team's daily operations and weekly priorities • Establish internal processes to scale top-performing content across the roster • Collaborate with Audience Development and Viral Content teams on multi-platform initiatives Qualifications: • Passionate about music with an expert understanding of pop culture, digital trends, and fan behavior • Strong relationship-building skills with an established network of influencers, creators, external agencies, and talent managers • Strategic thinker with a deep understanding of digital platform algorithms and niche online communities • Expert at translating fast-moving internet trends and fan behavior into high-impact short-form content strategies • Excellent organizational skills with the ability to manage multiple complex campaigns simultaneously in a fast-paced environment Compensation: • Base pay range: $120,000.00/yr - $130,000.00/yr • Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching • Voluntary benefits including identity theft protection, mental health and meditation resources, fertility coverage, paid leave for childbirth/bonding and caregiving, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans • Professional growth and development investment • Time off for a winter recess Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don’t miss this opportunity to join a forward-thinking team!