Hiring: Senior Demand Generation Marketing Manager Company: Sage Location: Atlanta, GA Job Posted Time: 2026-09-15 14:48:11 Employment Type: Hybrid Target Skills & Keywords : SaaS About the job Experience: •1 year after the start date) Required Skills: •Partner closely with Product Marketing, Sales, Marketing Operations, Campaigns & Digital Hub Teams to align strategy, optimize lead flow, strengthen the marketing-to-sales handoff, and identify opportunities to improve conversion, pipeline impact, and overall demand performance. •Location Requirement: Hybrid; 3 days per week from either our Atlanta or Austin office. •Own the full-funnel demand generation strategy across inbound and outbound motions, developing and optimizing integrated, multi-channel inbound programs and outbound account-based marketing (ABM) plays that drive engagement, pipeline creation, opportunity progression, and revenue. •Partner closely with Sales and BDR/SDR teams to align account prioritization, target audiences, outbound motions, campaign priorities, and pipeline goals. •Develop multi-channel demand strategies across email, paid media, webinars, events, search, organic, content, and other relevant channels, partnering with Campaigns and Digital Marketing teams to translate strategy into coordinated execution. •Partner with Product Marketing and Sales to develop vertical and audience strategies, refine messaging, and ensure demand programs align to market priorities and pipeline goals. •Optimize full-funnel performance by identifying gaps across lead acquisition, qualification, opportunity creation, and progression, and developing strategies to improve lead quality, conversion, and pipeline impact. •Use performance data, attribution, predictive insights, and forecasting to evaluate demand performance, identify opportunities, and continuously optimize programs and investment. Qualifications: •6 + years of experience in B2B SaaS full-funnel demand generation marketing, including exposure to ABM motions. •Proven ability to optimize full-funnel performance from lead acquisition through sales-qualified opportunity creation. •Strong analytical mindset with proficiency in CRM, analytics, and AI-enabled marketing tools, using data to identify funnel gaps, diagnose performance, and determine where to optimize. •In-depth knowledge of the B2B SaaS acquisition funnel, including demand creation, lead quality, conversion, sales-qualified opportunities, pipeline influence, and sales handoff within complex, higher-consideration buying motions. •Proactive approach to identifying funnel gaps, solving performance challenges, and improving measurable outcomes across demand generation, ABM programs, and opportunity creation. •High emotional intelligence and strong communication skills, with a collaborative, cross-functional working style. •Who is Sage & Why Join? •Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing with confidence. •Own demand strategy and performance without being buried in campaign production, with specialist teams supporting execution. •Help shape Sage’s evolving account-based motion and how inbound demand generation and outbound ABM work together across the funnel. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!