Hiring: Senior Data Scientist- Marketing Analytics & Small Business Loan Company: EXL Location: San Francisco, CA Job Posted Time: 2026-09-16 07:39:58 Employment Type: Hybrid Target Skills & Keywords : Airflow, Data Pipeline, LESS, Machine Learning, Python, SQL, Snowflake, TestNG About the job Experience: •8+ years of experience in data science/analytics role with small business loan experience Required Skills: •Strategically drive growth of business and member products by developing comprehensive marketing strategies, which includes data analysis, model creation, strategy development, and performance monitoring across all channels. •Partner cross-functionally with marketing managers, channel owners, and external partners to identify and strategize on new opportunities and initiatives. •Analyze and measure the effectiveness of the marketing strategies, including funnel efficiency (click to convert), CPA (cost per acquisition) and ROI (return on investment), to provide data-driven recommendations and drive informed actions. •Design, analyze, and interpret experiments (A/B tests, quasi-experiments) to inform marketing and growth decisions. •Design and validate the complete campaign lifecycle, including process flow, data pipeline, model scoring, and execution, in collaboration with the campaign execution team to ensure timely and accurate campaign selections. •Define key performance indicators (KPIs), design reporting framework and develop self-service dashboards that provide clear visibility into product and business performance. •Perform deep-dive analyses across funnels, user behavior, monetization, and retention to identify growth and efficiency opportunities. •Transform business objectives into data-driven, actionable tactics and campaigns that generate immediate results and establish a robust foundation for sustained growth. Qualifications: •Bachelor's degree in computer science, Math, Physics, Engineering, or a quantitative field required; Master's degree preferred. •Strong communication skills and comfort working directly with Product and Business leaders •Direct mail experience. Ability to manage the campaign selection and execution process for the DM campaign. •Strong programming skills in SQL, Python/R and proficiency in Tableau •Demonstrated experience with experimentation design, hypothesis testing, and statistical analysis •Knowledge of statistical modeling or machine learning is a plus. •Demonstrated capacity to operate effectively in ambiguous, fast-moving product environments •Demonstrated capacity to thrive in a dynamic, cross-functional environment with keen attention to detail. •Demonstrated capacity to work independently and as part of a team. You should be able to initiate and drive projects to completion •Demonstrate strong business acumen and curiosity, with excellent communication and presentation skills, including the ability to present to leadership Compensation: •$130k-$145k plus bonus and benefits Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!