Hiring: Senior Content Strategy Lead - Marketplace Partnership Company: Front Row Location: New York, NY Job Posted Time: 2026-09-10 10:58:31 Employment Type: Hybrid Target Skills & Keywords : A/B Testing, Content Strategy, Project Management About the job Experience: •4+ years of experience in ecommerce content strategy, marketplace strategy, or creative development, ideally with significant exposure to Beauty and/or Wellness brands. Required Skills: •This role is highly collaborative and cross-functional, partnering closely with Design, SEO, Performance Marketing, Insights, and Brand Strategy teams to create content that not only meets aesthetic and brand standards, but also improves discoverability, conversion, and revenue growth. •As a senior member of the Content Strategy team, this person will operate with a high degree of autonomy, help refine team processes, mentor junior team members, and contribute to building best-in-class creative frameworks and marketplace playbooks. •Independently own end-to-end content strategy and execution for a portfolio of 7–10 marketplace accounts across Beauty & Wellness brands, serving as the primary strategic content lead and advisor to clients. •Develop and maintain strategic content roadmaps aligned with client objectives, business priorities, seasonal moments, new product launches, and evolving marketplace opportunities. •Lead creative strategy across Amazon PDPs, A+ Content, Brand Stores, Bundles, and Ad Creatives (SP, SPV, SBAs, SBVs, DSP), translating brand strategy, performance data, SEO insights, customer feedback, and marketplace trends into actionable recommendations. •Develop scalable content frameworks and prioritization strategies for complex and high-SKU catalogs, balancing hero products, variants, newness, seasonal priorities, and long-tail optimization opportunities. •Lead content strategy for new product launches, establishing marketplace content requirements, priorities, timelines, and post-launch optimization plans in partnership with cross-functional teams. •Conduct regular content audits and analyze marketplace performance to identify gaps and optimization opportunities, leveraging a variety of proprietary and third-party tools, performance data, consumer insights, and competitive intelligence to inform and validate creative decisions. Qualifications: •Demonstrated experience independently leading content strategy across multiple complex marketplace accounts in a fast-paced agency, aggregator, or similar environment. •Proven expertise developing and optimizing Amazon content, including PDPs, A+ Content, Brand Stores, imagery, and copy, with proficiency in Amazon Seller Central and/or Vendor Central. •In-depth knowledge of content-performance analytics and consumer insights, with the ability to translate data and learnings into strategic content recommendations and ongoing optimization opportunities. •Operational familiarity with marketplace SEO, AEO, and GEO principles and how they inform content strategy, discoverability, and the evolving digital shelf. •Hands-on experience developing and executing A/B testing strategies, using results to inform creative decisions, optimization roadmaps, and broader content learnings. •Proficiency with AI tools such as Claude and ChatGPT, with demonstrated experience leveraging AI-assisted workflows to scale content strategy, research, briefing, and optimization while maintaining a high standard of strategic and creative quality. •Excellent strategic thinking, project management, and prioritization skills, with the ability to independently navigate multiple clients, deadlines, and competing business priorities. •Excellent presentation, collaboration, and communication skills, with demonstrated experience leading client conversations, influencing stakeholders, and working effectively across creative and performance-focused teams. Compensation: •$85,000 - $110,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!