Hiring: Senior Brand Manager Company: Bimbo Bakeries USA Location: Irving, TX Job Posted Time: 2026-09-16 11:38:36 Target Skills & Keywords : Microsoft Excel, Microsoft Office, Microsoft PowerPoint, R About the job Experience: •10+ years marketing/category management, Consumer Packaged Goods experience preferred. Required Skills: •Define and lead the brand and portfolio strategy, setting a clear vision and growth roadmap aligned with business objectives. •Manage product portfolio and proactively identify key levers to positively impact P&L. Adjust strategy as necessary to achieve revenue, volume, and margin targets. •Lead the development and execution of Integrated Marketing plans across all channels, including advertising, digital, in-store, and partnerships. •Oversee development of insight-driven innovation pipeline for branded portfolio – managing from concept through launch in market. •Oversee internal resources and external agencies tasked with creating effective content and campaigns. •Provide leadership, direction and mentoring to direct reports. •Work in close partnership with Sales teams to identify whitespace opportunities and develop compelling sell-in strategies and materials. •Develop exceptional cross functional relationships to ensure overall commitment to portfolio. Compensation: •$122,400 - $171,400 / year •Competitive benefits and rewards package Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!