Hiring: SEM Media Tagging Manager Company: Tonic3 Location: Irving, TX Job Posted Time: 2026-09-10 11:00:24 Employment Type: Remote Target Skills & Keywords : Google Analytics, JavaScript About the job Experience: •4+ years of experience in digital marketing technology, ad operations, measurement implementation, tagging, tracking, or marketing technology. Required Skills: •Irving, TX (Hybrid: 3 days per week in the office, 2 days remote). •Tracking & Tagging Leadership: Serve as the primary subject matter expert and owner of tracking, tagging, conversion measurement, and pixel governance across paid search initiatives. •Configuration & Implementation: Configure and maintain tracking solutions across SA360, CM360, Google Ads, and Microsoft Ads—including Floodlight activities/variables, conversion tags, UET tags, UTM parameters, and click tracking frameworks. •Tag Management Systems Deployment: Partner with AdTech, Tech, and Analytics teams to deploy and manage tags through enterprise Tag Management Systems (TMS) such as Tealium, Ensighten, and Adobe. •Governance & Standards: Develop and enforce tagging standards, measurement frameworks, SOPs, QA procedures, and implementation documentation to ensure accurate and scalable tracking. •End-to-End QA & Troubleshooting: Lead validation and troubleshooting of tracking implementations across websites and landing pages using debugging tools to investigate and resolve attribution/reporting discrepancies. •Compliance & Privacy Alignment: Establish best practices for conversion tracking, attribution, and audience creation while ensuring strict adherence to privacy, legal, risk, and marketing control requirements. •Automation & Workflow Optimization: Identify and implement opportunities to automate measurement, QA, and operational workflows to improve efficiency, scalability, and data quality. Qualifications: •Bachelor’s degree or equivalent university degree required. •Platform Expert: Deep hands-on experience with SA360 Floodlights, Campaign Manager 360 (CM360), Google Ads conversion tracking, Microsoft Advertising UET tags, and enterprise tag management systems (Tealium, Ensighten, Adobe). •Technical Mastery: Strong understanding of web technologies, including JavaScript-based tagging, cookies, URL parameters, event tracking, and data layer implementations. •Analytics & Privacy Savvy: Experience with Google Analytics, Adobe Analytics, consent and privacy management platforms, and digital measurement frameworks. •Regulated Industry Experience: Background supporting enterprise-scale measurement, attribution, and tag governance programs (preferably within financial services or another highly regulated industry). •Certifications & Collaboration: Google Marketing Platform certifications are a plus. Proven ability to collaborate effectively across cross-functional AdTech, Analytics, and Governance teams. Compensation: •⚕️ Comprehensive Medical, Dental & Vision Coverage Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!