Hiring: Search Engine Optimization Analyst Company: HealthPartners Location: Bloomington, MN Job Posted Time: 2026-09-10 12:34:40 Employment Type: Full-time Target Skills & Keywords : Google Analytics, Information Architecture, Microsoft Excel, Microsoft PowerPoint About the job Experience: •Enterprise SEO/GEO tool (BrightEdge, Conductor) •At HealthPartners we believe in the power of good – good deeds and good people working together. As part of our team, you’ll find an inclusive environment that encourages new ways of thinking, celebrates differences, and recognizes hard work. •At HealthPartners, everyone is welcome, included and valued. We’re working together to increase diversity and inclusion in our workplace, advance health equity in care and coverage, and partner with the community as advocates for change. •Join us in our mission to improve the health and well-being of our patients, members, and communities. Required Skills: •HealthPartners is hiring for a full-time Search Engine Optimization Analyst. •HealthPartners is the largest consumer-governed, nonprofit health care organization in the nation, providing care, coverage, research and education to improve the health of members, patients and the community. •As part of the Web & Mobile Experience team, the Search Engine Optimization Analyst will optimize our main digital properties for both content and technical SEO needs. In addition, this role may be required to perform additional SEM duties including campaign creation, analysis and optimization. •The Search Engine Optimization Analyst will execute on-page and off-page search tactics in order to improve the visibility of the HealthPartners brands. S/He will work closely with multiple internal business teams in Marketing & Communications and Web & Mobile Experience across HealthPartners and its entities. •Conduct keyword and topic research to understand consumer intent among relevant target audiences. •Develop and implement data-driven SEO/GEO content outlines and content plans. •Develop on-page optimization and information architecture recommendations focused on improving the customer search experience. •Create geo-targeted SEO/GEO recommendations to help clients achieve local search visibility. Qualifications: •Bachelor's Degree in marketing, business, or other related field or equivalent experience. •Minimum 3 years of search engine optimization experience (blend of technical and content expertise preferred). •Proven ability to complete projects on time and within budget. •Communicates well and collaborates well with team members. •Self-starter, curious and eager to learn, demonstrating openness to feedback and coaching, and well organized. •High attention to detail, critical-thinking and problem-solving skills. •Adobe Analytics or Google Analytics •Keyword research tools: AdWords Keyword planner, Google Trends •Google Search Console (Webmaster Tools) •Moz and Open Site Explorer Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!