Hiring: Regional Director, Marketing and Business Development Company: The Connors Group Location: Miami-Fort Lauderdale Area Job Posted Time: 2026-09-10 14:17:13 Employment Type: Contract / On-site About the job Experience: •7+ years of progressive experience in Marketing, Business Development, Sales, or Revenue Growth Required Skills: •Develop and execute regional marketing and business development strategies designed to increase leads, tours, move-ins, occupancy, and revenue across multiple senior living communities. •Create, drive, manage, and convert qualified leads through effective marketing campaigns, sales processes, follow-up strategies, and pipeline management. •Partner with community leadership and on-premise Sales and Marketing teams to develop localized strategies that address occupancy challenges and growth opportunities. •Train, mentor, and develop community-based Sales and Marketing professionals in lead response, prospect follow-up, relationship-building, sales techniques, objection handling, and closing. •Establish consistent best practices and accountability around the entire lead lifecycle, from initial inquiry through tour, follow-up, deposit, and move-in. •Implement, optimize, and leverage CRM tools to effectively capture, manage, track, and nurture leads throughout the sales funnel. •Develop CRM workflows, reporting, follow-up processes, and performance metrics to improve lead conversion and ensure opportunities are not lost. •Analyze lead sources, conversion rates, sales activity, occupancy trends, and marketing performance to identify opportunities for improvement. Qualifications: •, preferably within senior living, assisted living, healthcare, hospitality, multifamily, or another multi-location service-based organization. •Multiple locations, communities, or business units •Proven success driving leads, improving conversion, increasing occupancy, and generating measurable revenue growth. •Strong experience developing and executing digital lead-generation strategies •, including paid search and paid social. •And developing processes to nurture and convert leads. •Demonstrated ability to train, mentor, and develop on-site Sales and Marketing teams. •In-depth knowledge of the complete sales funnel, including lead generation, lead response, prospect nurturing, tours, follow-up, and closing. •Highly entrepreneurial, hands-on, and comfortable moving between strategy and execution. •Strong leadership, communication, coaching, and relationship-building skills. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!