Hiring: Product Marketing Manager Company: Abbott Location: Lake Forest, IL Job Posted Time: 2026-09-11 18:06:26 Target Skills & Keywords : Plaid, R About the job Required Skills: •This position works out of our office in •Lake Forest, IL •location in the •Abbott Molecular •Diagnostics Division •We’re empowering smarter medical and economic decision-making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people. •Product Marketing Manager, •Sexual Health, you will be working on highly visible projects within the molecular diagnostics business unit and will be responsible for driving execution of the global product marketing strategy for a suite of products. The •Product Marketing Manager •shall maintain worldwide product expertise for products/franchises, including market sizes/trend share, customer needs and targeting, product performance/benefits/weaknesses/positioning. The person hired in this role will also provide on-going support of new product development including customer requirements definition, product concept validation, financial analysis, and securing Business Unit alignment. •What You’ll Work On •Maintain worldwide market expertise for products and franchises, including in-depth knowledge of competitor products and strategies, market trends and dynamics, market/franchise critical success factors, and customer needs. •Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning, competitive assessments, and SWOT or other situation assessments. •Create and develop strategies for new product commercialization and driving share capture for existing products. •Assess new markets and opportunities in support of BD and R&D. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!