Hiring: Product Marketing Director Company: Cotiviti Location: United States Job Posted Time: 2026-09-16 13:44:37 Target Skills & Keywords : Product Management About the job Experience: •8 years of experience in product marketing, preferably in healthcare or a related B2B domain. •Minimum 8 years of experience in product marketing, preferably in healthcare or a related B2B domain. Required Skills: •20% Portfolio strategy. Develop and maintain the annual go-to-market plan for the assigned solution area, including positioning, competitive differentiation, and target buyer segments. •20% Launch leadership. Lead go-to-market execution for product launches within the assigned solution area, from planning through market release. •20% Sales enablement. Build and maintain enablement materials, competitive positioning, and proof points for the assigned solution area's sales motion. •15% Market and competitive research. Track competitive activity, buyer trends, and market dynamics relevant to the assigned solution area. •15% External representation. Represent the assigned solution area in RFPs, industry conferences, or analyst conversations as needed. •10% Cross-functional coordination. Partner with product management, sales, and Enterprise Marketing to ensure solution-level messaging supports the broader portfolio and corporate narrative. •AI governance and impact. Applies AI-assisted tools responsibly for content development, research synthesis, and competitive analysis; establishes solution-area guardrails for AI-assisted work and tracks its measurable impact on go-to-market performance. •Complete all responsibilities as outlined in the annual performance review and/or goal setting. Qualifications: •Bachelor's degree in marketing, business, or a related field. •Demonstrated experience owning a solution area's go-to-market strategy and leading launches independently. •Comfort representing a portfolio externally (RFPs, conferences, analyst conversations). •Relevant domain experience (e.g., payment integrity, risk adjustment, retail, quality) evaluated per specific assignment. •Demonstrated capacity to travel for in-person conferences and internal meetings, approximately 10-15%. •Communicating with others to exchange information. •Interpreting data and market research. •Making timely decisions in the context of a workflow. •Maintaining focus while managing multiple projects and priorities. •Assessing the accuracy, neatness, and thoroughness of the work assigned. Compensation: •$125,000 - $165,000 / year •Competitive benefits and rewards package •This role is eligible for discretionary bonus consideration Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!