Hiring: Product Marketing Director (AI Workforce, Insights & Analytics) Company: Realpage Location: Richardson, TX Job Posted Time: 2026-09-10 12:09:36 Target Skills & Keywords : Product Management, Product Strategy, Project Management, SaaS, UI/UX About the job Experience: •10 years of experience in B2B SaaS product marketing. Required Skills: •Go-to-Market Programs: Define, plan, and execute go-to-market for a set of integrated products, in partnership with Product Management, Marketing and Sales/Account Management teams. •Product Messaging / Positioning: Develop succinct, compelling, and differentiated product messaging, positioning in the market, supported by measurable proof points. •Marketing and Sales Content: Develop and deliver high-impact assets such as presentations, case studies, battlecards, playbooks, and competitive assessments. •Sales Enablement Training: Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, sales plays, and competitive differentiation. •Voice of the Customer: Engage with customers at events and through key touch points to drive awareness to adoption. Be the champion of our customers with internal stakeholders. •Marketing Strategy: Collaborate with Demand Generation, developing strategies to target accounts and segments, messaging, and promotions to generate quality leads. •Competitive Intelligence: Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual account and competitor level. •Digital Journey Design: Co-create world-class marketing websites that reflect a deep understanding of the prospect/buyer, their personas and content needs across all stages of the buying cycles. Qualifications: •~10 years of experience in B2B SaaS product marketing. •Mastery of foundational product marketing skills including value proposition development, GTM strategy, audience segmentation, product launches, content creation, sales enablement, and market research. •Track record of building strong relations with product management, sales, and cross-functional teams. •Excellent communication, storytelling, and presentation skills. •Strong project management skills to plan and execute multiple workstreams simultaneously. •Bachelor’s degree in marketing, business, computer science, or engineering. •An MBA is a plus but not required. •Prior experience launching AI-based products is a plus but not required. •Creative storyteller who can craft elegant and compelling messages for complex products and succinctly distill complex concepts. •Strong analytical mind, skilled in assessing problems and making recommendations supported by data. Compensation: •Health, dental, and vision insurance Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!