Principal, Social & Influencer Marketing
Intuit - Charlotte, NC
Hiring: Principal, Social & Influencer Marketing Company: Intuit Location: Charlotte, NC Job Posted Time: 2026-09-03 10:45:02 About the job Experience: •8+ years of experience in social media and/or influencer marketing, with direct, hands-on ownership of content creation, publishing, or creator management (this is a senior individual-contributor role; people management experience is not required) Required Skills: •Set the strategic approach for owned social content, then translate it into a working content calendar and a steady drumbeat of native, culturally fluent posts across Instagram, TikTok, YouTube, LinkedIn, X, Reddit, and emerging platforms •Bring a strong, well-reasoned point of view to social strategy, pressure-testing ideas and raising the bar for what "good" looks like across the team and agency partners, not just executing against someone else's plan •Spot and act on real-time trends and cultural moments, moving from idea to published content fast, without waiting on a formal brief •Turn Sponsorships and offline activations into social-first content, working directly with those teams to capture and package moments as they happen •Community Management & Influencer Program •Build and evolve the community management framework, including response protocols, escalation paths, and crisis playbooks that guide day-to-day execution by our agency partners, and step in personally on complex or high-stakes moments •Build and maintain the operational backbone of the program, including the creator database, rate benchmarks, contracting templates, and briefing docs, so it can scale without adding headcount •Track and report on influencer performance against the program's measurement framework, flagging what's working and where to double down or cut Qualifications: •Demonstrated ability to build and scale an influencer program end to end, including creator sourcing, contracting, briefing, and measurement •Deep platform fluency across Instagram, TikTok, YouTube, LinkedIn, and X, with a track record of producing content that performs natively on each •Strong creative instincts and hands-on execution skills: comfortable concepting, writing, or shaping content directly, not just directing others •Demonstrated capacity to operate with speed and autonomy, turning a rough idea into shipped content or a launched creator campaign without heavy oversight •Comfortable being the senior social voice in cross-functional or leadership settings, with a track record of shaping strategy and influencing decisions without relying on formal authority •Strong written and verbal communication skills, with the ability to bring a clear point of view to strategic conversations •Bachelor's degree required Compensation: •$205,000 - $277,500 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!