Hiring: Principal Product Marketing Manager - AI Innovation Company: Iterable Location: Chicago, IL Job Posted Time: 2026-09-16 07:42:28 Employment Type: Contract / Remote Target Skills & Keywords : SaaS, Snowflake About the job Experience: •10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases. Prior martech experience is a plus. Required Skills: •As Principal PMM, you'll own the overarching AI and Orchestration Innovation narrative for Iterable, connecting individual capabilities into a single, compelling point of view on where AI-driven customer engagement is headed and why Iterable wins. •You'll drive Iterable's Tier 1 launches, our flagship releases that establish category leadership, earn analyst and press attention, and give the go-to-market org a unifying story to sell against. Key Responsibilities •Define and evolve Iterable's overarching AI point of view, which is the connective story that links individual capabilities into a coherent AI story and why we win there. •Translate deep technical understanding of how our AI actually works (models, agentic workflows, data/orchestration architecture) into customer value that resonates with both practitioners and executives. •Craft bold, narrative-driven messaging and positioning that connects AI and orchestration innovation to tangible customer value. •Write the Tier 1 launch messaging for flagship AI releases, setting the story every other asset needs to ladder back to. •Review and give direction on launch content and campaigns across the team, ensuring every asset ladders back to the launch narrative rather than drifting into its own •Conduct ongoing research into AI market trends, competitive positioning, and customer needs to sharpen and stress-test Iterable's AI point of view Qualifications: •8–10+ years in product marketing at a B2B SaaS company, including ownership of Tier 1 bundled product releases. Prior martech experience is a plus. •Exceptional storytelling: a track record of shaping the strategic "why" behind a launch and translating it into messaging that sells •Deep, genuine understanding of how AI works, including models, agentic systems, and data architecture, with the ability to translate that into clear, differentiated customer narratives •A genuinely AI-forward PMM who is redefining what product marketing looks like by using AI tools in creative, non-obvious ways across research, messaging, and content development •Executive presence: comfortable operating as a strategic peer to senior Product and GTM leaders, with sound independent judgment and limited need for oversight •Market awareness, pipeline, and revenue influence across Tier 1 release launches •Adoption and expansion of AI capabilities across the customer base •Executive and analyst recognition of Iterable's AI point of view Compensation: •$172,000 - $230,000 / year •Competitive salaries, meaningful equity, & 401(k) plan Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!