Hiring: Practice Marketing Director - Healthcare Company: McMillan Pazdan Smith Architecture Location: Raleigh, NC Job Posted Time: 2026-09-16 18:18:43 About the job Experience: •12+ years in professional services marketing, with substantial experience in Healthcare design or construction pursuits. Required Skills: •Marketing leadership role driving growth in the fast-growing Healthcare Practice of one of the nation's largest architecture firms. •Analyzes each priority pursuit from the client's perspective: stated and unstated priorities, procurement structure, evaluation criteria and weighting, selection committee dynamics, and the firm's position relative to likely competitors. •Develops and documents the win strategy for each priority pursuit, defining win themes, message hierarchy, differentiators, proof points, and the overall compelling narrative arc across the RFQ, RFP, and interview. •Assembles and directs the Healthcare pursuit team; runs strategy sessions, sets the schedule, assigns ownership, and drives to decisions rather than consensus. Collaborates with marketers leading other Practice pursuit teams. •Makes the calls on pursuit content, structure, and emphasis; resolves competing input from practice and design leadership. •Directs graphic approach for priority pursuits — determines what needs to be shown and how the argument reads visually and directs designers accordingly. •Working alongside Healthcare BD leader, leads interview preparation: compelling presentation, message discipline, team composition, coaching, rehearsal, and Q&A anticipation. •Runs debriefs on wins and losses and feeds findings back into practice strategy and future positioning. Qualifications: •Bachelor's degree in marketing, communications, journalism, English, or related field. •Demonstrated record leading winning pursuits for major health capital projects. •Strategic thinker with a collaborative, results-oriented mindset. •Strong business acumen and analytical thinking. •High attention to detail, accuracy and follow through. •Exceptional writing and editing; ability to construct an argument, not just assemble content. •Fluency in InDesign and the ability to direct designers; CRM proficiency. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!