Hiring: Performance Marketing Analyst Company: CarGurus Location: Boston, MA Job Posted Time: 2026-09-03 11:11:37 Employment Type: Hybrid Target Skills & Keywords : Microsoft Excel, Microsoft PowerPoint, SQL About the job Experience: •2+ years of professional experience with a background in strategy consulting, finance or marketing/product analytics Required Skills: •Within the Consumer Marketing team, the Performance Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns aimed at strengthening our position as a top online car shopping website. We’re looking for a curious, highly analytical, and detail-oriented individual to join our team to support our Mid-Funnel growth. •Own mid-funnel channel activation, campaign structure and execution, including the accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360) and day-to-day management in-platform across channels •Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains. •Identify, explore, and run testing in new and emerging mid-funnel channels (TikTok, Meta, YouTube on TV) to expand the program’s reach and efficiency. •Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic. •Support mid-funnel data and measurement strategy, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness. •Monitor daily campaign performance and audience targeting to ensure campaigns are performing as expected and meeting quality standards. •Own the accuracy of campaign spending by maintaining and reconciling budget, invoicing, and billing trackers for all activity. Qualifications: •Operational familiarity with major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads) preferred. •Bachelor’s degree in an analytical or social science major (e.g., math, statistics, economics, marketing) preferred. •Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities •Exceptionally detail-oriented: You take pride in data accuracy and checking your work. •Strong analytical mindset: You are comfortable working with numbers and translating data into clear takeaways. •Proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint is required; exposure to SQL or business intelligence tools (Looker, Tableau) is a plus. •Excellent verbal and written communication skills with the ability to work effectively within a cross-functional team environment. •Eager to learn, ask questions, and take initiative on operational tasks. •The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles. •Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training. Compensation: •$76,000 - $96,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!