Hiring: Partner Marketing Manager Company: Imprint Location: New York, NY Job Posted Time: 2026-09-10 12:54:50 Target Skills & Keywords : Shell About the job Experience: •10+ years of growth marketing or partner marketing experience in financial services or fintech, with a track record of leading (not just supporting) the launch and scaling of products or partnerships Required Skills: •Marketing Strategy and Growth Ownership •Own marketing strategy, planning, execution, and performance for major co-branded partners, with direct accountability for partner growth outcomes including acquisition volume, activation, spend, and retention •Lead the development of 12-month marketing roadmaps in partnership with GMs, including quarterly planning cycles, budget allocation, and investment tradeoff decisions •Present marketing strategy and performance to partner marketing leadership and internal executives, owning the growth narrative for your assigned programs •Identify and prioritize the highest leverage opportunities across the funnel and make investment recommendations based on performance data, partner dynamics, and competitive landscape •Design, lead, and optimize acquisition campaigns across paid channels (paid social, paid search, affiliate, direct mail) and owned channels (lifecycle, in-app, email) •Develop and own experimentation frameworks that systematically improve CAC, LTV, and partner-specific KPIs, with a rigorous approach to test design, measurement, and learning •Build audience segmentation, positioning, and messaging strategies that sharpen creative execution, strengthen partner channel marketing, and drive measurable lift in conversion Qualifications: •7 to 10+ years of growth marketing or partner marketing experience in financial services or fintech, with a track record of leading (not just supporting) the launch and scaling of products or partnerships •Deep technical knowledge of marketing workflows across paid and owned channels, including lifecycle campaign deployment through tools like Braze, with the ability to make architectural and workflow decisions •Strong analytical skills with proven experience diagnosing funnel performance, designing experiments, and optimizing CAC, approval rates, activation rates, LTV, and retention at scale •Proven ability to build marketing plans, experimentation frameworks, and funnel optimization strategies in close partnership with cross-functional teams, and the leadership skills to drive alignment and accountability •Track record of building trust and credibility with senior partner stakeholders, with the ability to represent Imprint's marketing strategy at the executive level •Exceptional communicator who can translate complex partner objectives into clear marketing strategies, and who can present confidently to both internal leadership and external partner teams •Growth marketing depth: experience leading performance media campaigns end to end with a strong command of CAC optimization, paid media strategy, and budget management across multiple channels •Direct mail expertise: experience deploying pre-screen direct mail or ITA campaigns, including working with data providers (TransUnion, Axiom) and direct mail vendors (DMS) •Operational familiarity with product marketing for new product launches, not just management of existing programs, and comfort operating in ambiguity during early-stage go-to-market Compensation: •Competitive compensation and equity packages Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!