Hiring: Paid Search Media Specialist Company: Miracle-Ear, Inc. Location: Minneapolis, MN Job Posted Time: 2026-09-12 10:41:53 Employment Type: Hybrid Target Skills & Keywords : A/B Testing, Google Analytics About the job Experience: •75 years, providing leading innovative hearing solutions that improve lives, relationships, and communities. With over 1,500 franchised and corporate-owned retail clinics across the U.S., we’re committed to connecting customers to the world of sound around them. •Over 75 years, providing leading innovative hearing solutions that improve lives, relationships, and communities. With over 1,500 franchised and corporate-owned retail clinics across the U.S., we’re committed to connecting customers to the world of sound around them. Required Skills: •Analyze national paid search campaigns across Google Ads and related platforms to identify performance trends, risks, and optimization opportunities. •Review search terms, keyword strategy, targeting, bidding, and conversion performance to support stronger campaign results. •Partner with agency and global COE teams to recommend data-driven campaign improvements. •Evaluate performance using metrics such as CPA, CPL, CVR, CPC, ROAS, lead quality, and conversion trends. •Investigate performance issues, identify root causes, and translate findings into clear recommendations. •Support testing, CRO, attribution, forecasting, and performance reporting. •Partner cross-functionally with paid, owned, organic, analytics, and agency partners to improve national media effectiveness. •Support alignment between paid search and broader search/organic initiatives. Qualifications: •Bachelor’s degree in Marketing, Business, Communications, or related field strongly preferred. •At least two years of hands-on experience with paid search experience with Google Ads and Google Analytics. •Demonstrated understanding of paid search performance metrics including CPA, CPL, CVR, CPC, ROAS, and lead quality. •Strong analytical thinking, attention to detail, and ability to explain the specific actions and results behind prior campaign work. •Operational familiarity with Performance Max, Demand Gen, Microsoft Ads, Google Tag Manager, Power BI, Adobe Analytics, Looker Studio, attribution measurement, or related platforms. •Curiosity about evolving search behavior, including AI-driven changes to search and customer discovery. •A performance-driven mindset with the ability to investigate problems, challenge assumptions, and continuously look for ways to improve results. •Amplifon is the global leader in the hearing care retail market, empowering people to rediscover all the emotions of sound. With a presence in 25 countries and 20,300 employees worldwide, we are a team of diverse, innovative talent dedicated to improving lives through customer experience. •, headquartered in Minneapolis, MN, supports Compensation: •$80,000 - $90,000 / year •Flexible work environment (work from home / hybrid options) •Medical, Dental, Vision, 401(k) with company match, family hearing aid benefits, and tuition reimbursement Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!