Hiring: Paid Media Strategy Leader Company: Vylor Location: Johnston, IA Job Posted Time: 2026-09-15 12:21:30 Target Skills & Keywords : A/B Testing, Google Analytics About the job Experience: •Eight or more years with an ag/adjacent business, a communications agency, or other professional experiences performing similar work with an emphasis on excellent writing skills, media planning, message development and strategic planning. •Additional Knowledge, Abilities And Skills For This Position •5+ years in a supervisory or leadership role within an agency or in-house team •Proven track record in omni-channel media strategy, including programmatic, endemic/native, TV, radio, and print •Strong background in data analytics, attribution modeling, and ROI optimization Required Skills: •Paid Media Strategy & Investment Planning •Build and lead the Vylor internal paid media buying and planning function •Develop and execute data-informed, audience-first media strategies to support business goals across target customer segments (retailers, growers, channel partners) •Programmatic (display, CTV/OTT, audio, video) •Endemic & Native Media (ag publishers, sponsored content) •Operational Leadership & Execution •Establish standard operating procedures for paid media implementation, tagging, tracking, and performance reporting •Evaluate and onboard ad tech platforms (e.g., DSPs, DMPs, analytics, tagging solutions) Qualifications: •Bachelor’s Degree in the field of marketing, advertising, public relations, or agricultural communications. •Operational familiarity with CRM systems, audience segmentation tools, and first-party data strategy •Numerous development opportunities offered to build your skills •Be part of a company with a higher purpose and contribute to making the world a better place •Health benefits for you and your family on your first day of employment •Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays •Excellent parental leave which includes a minimum of 16 weeks for mother and father •Future planning with our competitive retirement savings plan and tuition reimbursement program •Learn more about our total rewards package here - Corteva Benefits •Check out life at Vylor! https://www.linkedin.com/company/vylorgenetics/ Compensation: •Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!