Hiring: Paid Media Specialist Company: Vylor Location: Johnston, IA Job Posted Time: 2026-09-15 12:21:31 Target Skills & Keywords : Google Analytics, Microsoft Excel, Project Management About the job Experience: •Two or more years of experience executing digital and/or traditional media campaigns •Proficiency in media platforms such as Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, and/or programmatic DSPs (e.g., The Trade Desk, Basis) •Operational familiarity with traditional media buying (TV, radio, print) and media planning process •Solid functional working knowledge of tag management and tracking systems (Adobe Launch, CID building, Google Tag Manager, Meta Pixel, UTM frameworks) •Strong proficiency in Excel/Google Sheets and data analysis tools Required Skills: •Programmatic: Display, OTT/CTV, audio, video •Endemic & Native: Ag publishers, sponsored content •Partner with the Paid Media Strategy Manager and Marketing Communications Managers to align campaigns with business and audience goals •Traffic the creative assets for paid media buys •Interface directly with external vendors and internal teams to execute media buys, manage flighting, and monitor deliverables •Build and manage UTM parameters, pixels, and conversion tracking via Google Tag Manager, Meta Pixel, etc. •Ensure end-to-end visibility across paid media and downstream lead activity •Assist with media trafficking and QA to ensure flawless execution Qualifications: •Bachelors Degree in the field of marketing, advertising, public relations, or agriculture communications. •Knowledge of marketing funnel strategy and campaign KPIs (e.g., CTR, CPA, ROAS, reach) •Operational familiarity with media buying platforms, creative specs, and trafficking best practices •Strong attention to detail and project management skills •Numerous development opportunities offered to build your skills •Be part of a company with a higher purpose and contribute to making the world a better place •Health benefits for you and your family on your first day of employment •Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays •Excellent parental leave which includes a minimum of 16 weeks for mother and father •Future planning with our competitive retirement savings plan and tuition reimbursement program Compensation: •Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!