Hiring: Multicultural Marketing Manager Company: Metro Credit Union Location: Chelsea, MA Job Posted Time: 2026-09-12 14:54:30 Employment Type: Hybrid Target Skills & Keywords : Project Management About the job Experience: •7+ years of marketing experience with a focus on Latino or multicultural markets, preferably within banking, credit unions, or financial services. Required Skills: •The Multicultural Marketing Manager will develop and execute marketing strategies, campaigns, PR, and community outreach that drives awareness, engagement, conversion, and loyalty with Latino audiences. •This role will also drive additional sub-brand initiatives for the organization as they develop and support the broader Marketing function as necessary. •Be expected to apply sound judgment, protect confidential and member information, validate AI-assisted work, and ensure that final materials remain accurate, culturally appropriate, compliant, and consistent with Metro’s brand. Qualifications: •Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. •Fluency in Spanish and English, with strong written and verbal communication skills in both languages. •Comprehensive expertise in Latino culture, media consumption habits, purchasing behavior, and Hispanic market trends. •Demonstrated ability to develop and execute successful marketing strategies and campaigns from both the creative and media planning side. •Solid understanding of traditional, and digital marketing channels, including TV/Video/CTV, Radio/Audio, OOH, Print, SEM, Social, Display, Email, and Content. •Strong analytical skills and experience using data-driven marketing insights and performance metrics to optimize campaigns. •Excellent project management, attention to detail, interpersonal, and collaboration skills, with the ability to manage multiple priorities and deadlines. Compensation: •$105,000 - $130,000 / year •Competitive benefits and rewards package Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!