Hiring: Menu & Brand Management Director Company: Perkins Restaurant & Bakery Location: Atlanta Metropolitan Area Job Posted Time: 2026-09-15 11:09:00 Target Skills & Keywords : Project Management About the job Experience: •8 years of progressive experience in brand management, innovation, or product marketing — ideally within restaurant, hospitality, or CPG industries. Required Skills: •Lead the ongoing evolution of brand positioning, messaging, and visual identity across all consumer and internal touchpoints to ensure consistency and relevance. •Own the planning, development, and execution of the menu calendar, including new product launches, limited-time offers (LTOs), seasonal promotions, and menu enhancements. •Conceptualize, develop, and execute multi-channel marketing campaigns (digital, social, in-store, print) to drive brand awareness, guest engagement, and sales growth. •Create and execute go-to-market plans for new menu items and brand initiatives, encompassing positioning, messaging, pricing strategies, and promotional support. •Identify and leverage consumer trends, competitive insights, and culinary innovation to build a dynamic product pipeline aligned with brand strategy and guest preferences. •Lead guest research initiatives, analyze feedback, and translate insights into actionable recommendations for product and brand strategy refinement. •Manage the annual marketing and menu calendar to deliver a strategic balance between core business initiatives and innovation priorities. Qualifications: •Bachelor’s degree in marketing, Business, Communications, or related field; MBA preferred. •6–8 years of progressive experience in brand management, innovation, or product marketing — ideally within restaurant, hospitality, or CPG industries. •Highly creative with a strategic mindset and data-driven approach; ability to think big and execute flawlessly. •Strong leadership, project management, and organizational skills. •Excellent communication, presentation, interpersonal skills, and storytelling skills •Passion for the restaurant industry and a strong understanding of customer experience principles. •Operational familiarity with culinary trends, family dining behaviors, and operational realities. Compensation: •As the , you will lead the development and execution of brand strategies to strengthen Perkins’s market position and build brand equity Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!