Hiring: Marketing Specialist Company: Tyler Technologies Location: Troy, MI Job Posted Time: 2026-09-15 15:06:52 About the job Experience: •3+ years of experience in marketing, preferably in B2B or public sector (B2G) environments Required Skills: •Tyler Technologies is seeking a Marketing Specialist to join our Public Safety marketing team. This role is ideal for a results-driven marketer who enjoys creating compelling content, executing integrated marketing programs, and collaborating across teams to drive meaningful engagement. •Support marketing initiatives that generate demand, increase brand awareness, and strengthen relationships with prospects and clients. You’ll partner with cross-functional teams to plan and execute campaigns, develop targeted content, and manage projects from concept through completion. •The ideal candidate is both collaborative and self-directed, comfortable working with stakeholders to shape strategy while also owning execution across multiple, concurrent initiatives. •Plan and execute integrated, multi-channel marketing initiatives across email, web, social media, content marketing (blogs, white papers), webinars, advertising, video, and in-person experiences. •Drive demand generation and engagement through targeted inbound and outbound programs aligned to business goals. •Measure and optimize performance by analyzing campaign metrics, identifying trends, and applying insights to improve future marketing effectiveness. •Collaborate cross-functionally with subject matter experts and stakeholders to develop relevant, audience-focused messaging and content. •Create compelling, brand-aligned content that reflects Tyler’s voice and resonates with key audiences. Qualifications: •Bachelor’s degree in Marketing, Communications, or a related field – or equivalent practical experience •Demonstrated experience executing integrated, multi-channel marketing programs, including digital channels such as email, web, social media, and content marketing •Strong writing, editing, and storytelling skills, with the ability to translate complex topics into clear, compelling messaging for target audiences •Proven ability to manage multiple projects, priorities, and deadlines in a fast-paced environment •Collaborative mindset with experience working cross-functionally with internal stakeholders and subject matter experts •Operational familiarity with marketing tools and platforms (e.g., marketing automation, CRM systems, content management systems, or analytics tools) •Curiosity, initiative, and a proactive approach to identifying opportunities and solving problems Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!