Hiring: Marketing Specialist Company: Blue Bird Corporation Location: Macon, GA Job Posted Time: 2026-09-10 14:01:43 Employment Type: On-site Target Skills & Keywords : Cargo, Microsoft Office, Project Management About the job Experience: •Fluent, French speaking, is a plus •Budget management experience is a plus •Demonstrated capacity to anticipate and understand customer needs and provide guidance •Excellent interpersonal and customer relationship skills to handle difficult and sensitive matters. •Strong project management skills. Exposure to difficult or complex projects a plus. Required Skills: •Reporting to the Marketing Manager •Execute multi-tiered marketing initiatives in collaboration with the Marketing Manager, providing data-driven feedback and insights to optimize campaign performance. •Conduct market intelligence and competitive analysis to identify industry trends, benchmark positioning, and maintain a distinct competitive edge. •Enforce brand guidelines and messaging integrity, ensuring all external-facing content aligns with Blue Bird’s core values and corporate identity. •Cultivate cross-functional relationships across internal teams and external stakeholder ecosystems to align business goals. •Maximize website and social media performance to increase brand engagement, traffic, and overall digital platform impact. •Drive inbound lead generation via the CRM framework, deploying data-backed relationship-nurturing best practices to accelerate the sales pipeline. •Establish an integrated campaign and content calendar with internal teams to maintain a strict focus on value delivery and ROI. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!