Hiring: Marketing Specialist - Core Brands Company: MSU Federal Credit Union Location: Greater Lansing Job Posted Time: 2026-09-16 12:13:35 Employment Type: Contract / Hybrid Target Skills & Keywords : Microsoft Office, Project Management, Regulatory Compliance, Trello About the job Required Skills: •Lead and oversee marketing products and services offered by the Credit Union according to annual marketing plan, with responsibility for specific assigned products and services •Focuses on driving growth from new member acquisition, upsell/cross-sell, and retention opportunities •Meets and communicates regularly with relevant stakeholders (business units and external partners) on marketing campaigns •Transforms business objectives into marketing strategy and resulting successful tactics •Plans and writes marketing content to ensure a successful promotion and increased product usage •Proofreads own and others’ documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors; makes edits and copy suggestions to fellow team members’ work •Leads research for the development of member communication to ensure alignment of message (key selling points) to target audience; determines target audience •Creates Campaign Plans and new initiative overview documents Compensation: •$57,000 - $64,000 / year •100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!