Marketing Operations Senior Analyst
Nasdaq - Atlanta, GA
Hiring: Marketing Operations Senior Analyst Company: Nasdaq Location: Atlanta, GA Job Posted Time: 2026-09-10 12:26:25 Employment Type: Hybrid Target Skills & Keywords : Accessibility, Capital Markets, Change Management, Databricks, GDPR, Monday.com, Project Management, SaaS, Salesforce About the job Experience: •5+ years of experience in marketing operations, revenue operations, marketing automation, or campaign operations, ideally in financial services, SaaS, or capital markets. Required Skills: •Serve as the Pardot/Account Engagement administrator and subject matter expert, managing user setup, folder governance, platform limits, quarterly release reviews, and operational standards. •Partner with the eVestment marketing team on building and maintaining Salesforce connected campaigns, forms, completion actions, automation rules, campaign assets, event execution, campaign member management, list hygiene, and data uploads. •Own and optimize lead management processes, including routing, Sales/BDR handoff, SLAs, training, and feedback loops that improve follow-up and conversion visibility. •Build, maintain, and refresh executive-ready CRM Analytics (Tableau) and Salesforce dashboards, partnering with reporting owners to keep dashboards current, consistent, and usable for Marketing, Sales, and leadership stakeholders. •Serve as first-line operational support for Pardot connected martech platforms, including CRM Analytics, Goldcast, Storylane, Highspot, Bizzabo, BriteVerify, DemandTools, Knak, and 6sense. •Coordinate with platform owners and business partners on integration updates, launch readiness and support, troubleshooting, documentation, adoption planning, training, and post-launch optimization. •Maintain process documentation, onboarding materials, best practices, dashboard guidance, data quality standards, field definitions, campaign member logic, and source-of-truth references to improve consistency across teams and reporting outputs. Qualifications: •Bachelor’s degree in marketing, business, communications, or equivalent experience. •3–5+ years of experience in marketing operations, revenue operations, marketing automation, or campaign operations, ideally in financial services, SaaS, or capital markets. •Hands-on, admin experience with Salesforce and Pardot/Account Engagement or a comparable marketing automation platform. •Strong attention to detail and experience documenting processes, training new users, presenting, supporting operational change management, following governance standards, and naming conventions. •Strong project management, organizational, and communication skills, with the ability to manage multiple priorities in a fast-paced environment; experience with workflow management platforms such as Monday.com is a plus. •Comfort working cross-functionally with Marketing, Sales, Revenue Operations, Salesforce/technology teams, and enablement partners. •Exposure to martech platforms such as 6sense, Goldcast, Storylane, Highspot, Bizzabo, BriteVerify, DemandTools, Knak, or Gong. •Solid functional working knowledge of marketing privacy, consent, and customer data governance requirements, such as GDPR, CCPA, and CAN-SPAM. •This position will be located in Atlanta and offers the opportunity for a hybrid work environment at least •A week in-office, subject to change, providing flexibility and accessibility for qualified candidates. Compensation: •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!