Marketing Operations Lead
Lutron Electronics - Coopersburg, PA
Hiring: Marketing Operations Lead Company: Lutron Electronics Location: Coopersburg, PA Job Posted Time: 2026-09-10 14:30:17 Target Skills & Keywords : Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Product Management, Stakeholder Management About the job Experience: •10+ years of relevant professional experience. •6 years of experience in marketing, marketing operations, channel marketing, product marketing, commercial operations, or a related field. •Minimum 6 years of experience in marketing, marketing operations, channel marketing, product marketing, commercial operations, or a related field. Required Skills: •Actively facilitate and support development and execution of marketing and commercialization strategies for Budget Blinds and the broader mid-market channel. •Actively facilitate and support development and growth of direct-to-consumer (D2C) initiatives, including customer acquisition, engagement, and optimization of the end-to-end consumer experience. •Lead cross-functional planning and execution of product launches, ensuring alignment across Product Management, Engineering, Marketing, Sales, and support teams. •Develop and execute channel communications, including email marketing campaigns, newsletters, product launch communications, and customer engagement initiatives. •Lead planning and execution of the Budget Blinds annual convention and other channel-facing events to strengthen customer relationships and drive engagement. •Identify and implement improvements to product and channel training programs that strengthen sales enablement, improve product knowledge, and support effective commercialization. •Leverage marketing analytics, attribution modeling, and business performance data to evaluate campaign effectiveness, identify growth opportunities, and inform revenue-driving initiatives. •Develop market, customer, and competitive insights and translate findings into actionable recommendations for product positioning, go-to-market strategy, customer engagement, and channel growth. Qualifications: •Bachelor's degree required, preferably in Business, Marketing, Communications, Operations, or a related field. •Minimum cumulative GPA of 3.0 for each degree earned or 10+ years of relevant professional experience. •Willingness to travel (approximately <10%) for customer visits and trade shows. •You are authorized to work in the U.S. and will not require Lutron to sponsor you for any work visa, such as an H-1B, either immediately or at any time in the future. Lutron does not offer work visa sponsorship for this position. •Lutron Electronics is an Equal Opportunity – Affirmative Action – Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!