Hiring: Marketing Manager, Client Marketing Company: Tyler Technologies Location: Yarmouth, ME Job Posted Time: 2026-09-15 15:06:53 Target Skills & Keywords : Project Management, SaaS About the job Experience: •5-8 years of B2B or B2G client marketing, demand generation, account-based marketing, or integrated marketing experience. •8 years of B2B or B2G client marketing, demand generation, account-based marketing, or integrated marketing experience. Required Skills: •Develop annual client marketing strategies that support client engagement, communicate product value, increase awareness of relevant Tyler solutions, strengthen client advocacy, and enable broader client growth initiatives. •Develop and execute marketing programs that support client expansion initiatives, promote awareness of complementary Tyler solutions, and enable account teams through coordinated campaigns and communications. •Partner cross-functionally with product experts, client-facing teams, and subject matter experts to gather insights and develop accurate, relevant marketing content. •Develop integrated ERP client marketing campaigns that communicate product value and relevant solutions. •Partner with account teams to develop marketing programs that increase awareness of complementary Tyler solutions and relevant business capabilities. •Execute client communications for product releases, thought leadership, webinars, and educational content. •Monitor campaign performance, analyze client engagement metrics, and recommend optimizations to improve marketing effectiveness and business outcomes. •Oversee marketing staff as applicable. Qualifications: •Strong campaign planning, project management, and analytical skills. •Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority. •Bachelor's degree in Marketing, Business, Communications, or related field preferred. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!