Hiring: Marketing Director, Brand Culture Company: Sony Interactive Entertainment Location: San Mateo, CA Job Posted Time: 2026-09-10 11:06:32 Employment Type: Remote Target Skills & Keywords : Project Management About the job Experience: •15+ years of experience building culturally relevant brands within gaming, entertainment, sports, fashion, music, technology, or consumer lifestyle categories. Required Skills: •Define long-term cultural vision and point of view for youth audiences globally. •Establish the brand’s key intersection with entertainment, music, fashion, sports •Identify the cultural territories, behaviors, and signals that will shape the future relevance •Develop a clear framework for the brand’s authentic expression within culture. •Drive ongoing research into youth culture and gaming culture •Evaluate cultural spaces, collaborators, creators, and lifestyle categories for strategic fit and impact. •Embed cultural strategy across Brand Marketing, Partnerships, Social, Influencer Marketing, Events, and Creative teams. •Create scalable global platforms and activations that connect PlayStation to youth culture in authentic and meaningful ways. Qualifications: •Bachelor’s degree in marketing, advertising, or a related field •Proven experience defining and driving youth culture strategy for a global brand. •Deep expertise working with creators, influencers, talent, and cultural partners in social-first environments. •In-depth knowledge of Gen Z and emerging youth audiences, including the platforms, communities, and behaviors shaping culture today. •A genuine interest and/or passion for gaming, entertainment, technology, or digital consumer brands •Track record of translating cultural insights into breakthrough marketing programs, partnerships, and brand platforms at global scale. •Strong project management abilities, including the capacity to prioritize tasks, meet deadlines, and manage resources effectively •Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location. •In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more. •This is a flexible role that can be remote, with varying pay ranges based on geographic location. For example, if you are based out of Seattle, the estimated base pay range for this role is listed below. Compensation: •$212,000 - $318,000 / year •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!