Hiring: Marketing Data Strategist Company: Fannie Mae Location: Washington, DC Job Posted Time: 2026-09-11 12:52:28 Employment Type: Remote Target Skills & Keywords : AI, AWS, BigQuery, Data Pipeline, GDPR, Redshift, SQL, Salesforce, Segment About the job Experience: •Demonstrated capacity to analyze campaign effectiveness, audience behavior, and segmentation to uncover insights and present clear strategic recommendations. •Strong storytelling and presentation skills, including communicating insights and recommendations to senior and executive audiences. •Prior experience managing Marketing related datasets such as Salesforce Marketing Cloud, SEO, and Google Suite (GA4, Campaign Manager, Search Console) data. •Operational familiarity with data privacy regulations (GDPR, CCPA) and their impact on data usage. •Marketing – Data Strategy – Lead Associate Required Skills: •THE IMPACT YOU WILL MAKE •Strategy, Analytics and KPI Architecture •Define how marketing should use data to measure and optimize performance and personalization strategies. •Develop and implement comprehensive data strategies that align with marketing objectives and business goals. •Own the definition and governance of marketing data including KPIs, metrics, naming conventions, and documentation. •Create and maintain a marketing measurement plan outlining what we measure, why, and how. •Audit existing datasets to diagnose gaps, inconsistencies, and opportunities for consolidation or improvement. •Partner with Analytics and Marketing teams to establish key performance indicators (KPIs) and success metrics for all marketing programs. Qualifications: •Bachelor's Level Degree (Required) •The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers. •For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote. •Bachelor’s degree or related experience. Compensation: •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!