Hiring: Marketing Data Analyst Company: One Park Financial Location: Miami, FL Job Posted Time: 2026-09-16 19:52:55 Target Skills & Keywords : A/B Testing, Google Analytics, Python, SQL, Salesforce About the job Experience: •3+ years' experience in performance marketing analytics or a similar role, preferably within the financial industry Required Skills: •Understand OPF's marketing ecosystem and help develop and implement comprehensive marketing analytics strategies aligned with business objectives •Analyze the performance of marketing efforts across multiple channels, including but not limited to Television, Search, Social, Email, and Display/Video advertising •Perform exploratory analysis to generate hypotheses, drive marketing strategy, identify gaps, and size opportunities for new campaigns to improve our marketing spend effectiveness •Conduct A/B testing and other experiments to optimize marketing campaigns and strategies; Gather feedback from stakeholders to refine processes and improve outcomes •Work alongside the Marketing team owning attribution tools and models across all channels •Develop comprehensive reports and maintain existing dashboards to visualize key business metrics and insights, enabling stakeholders to make informed decisions •Ensure high-quality data by conducting regular QA audits, validating source data accuracy, and verifying proper attribution across all marketing datasets to maintain reliability for analysis and reporting Qualifications: •Knowledge of CRM, Marketing Automation Platforms, A/B testing, Web Analytics, Campaign & Content Analytics is desired. SalesForce experience would be ideal •BS/MS in Business, Economics, Engineering, Math, or Statistics •Proficiency in data manipulation. Excellent SQL is required, and strong Python skills are preferred •Have considerable experience with Ad Marketing Platforms from Google, Meta, and others •Have significant experience with Google Analytics 4 and Google API's •Demonstrated capacity to deal with ambiguity and competing objectives in a fast-paced environment •Demonstrated capacity to clearly explain technical concepts and complex information to non-technical stakeholders Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!