Hiring: Marketing Content Manager Company: SILAC Insurance Company Location: Salt Lake City, UT Job Posted Time: 2026-09-15 11:51:49 Employment Type: Full-time / Remote Target Skills & Keywords : Content Strategy About the job Experience: •8 years of experience in content marketing, product marketing, financial-services marketing or a related discipline. Required Skills: •Own and evolve SILAC's overall content strategy, messaging priorities and editorial direction. •Establish a content roadmap aligned with business priorities, product launches, advisor needs and market opportunities. •Lead product positioning, messaging and value propositions for priority products and initiatives. •Translate complex annuity features and retirement concepts into clear, differentiated advisor and consumer value. •Identify opportunities for educational content and thought leadership that give advisors useful reasons to engage with SILAC beyond product promotion. •Develop product stories that clearly define the target audience, need, differentiation, advisor opportunity and reasons to believe. •Lead content strategy for major product launches and integrated Marketing campaigns. •Own the content approach across email, web, social, webinars, video, presentations and advisor communications. Qualifications: •5–8 years of experience in content marketing, product marketing, financial-services marketing or a related discipline. •Exceptional writing, editing and storytelling ability. •Demonstrated ability to translate complex financial concepts into simple, compelling and accurate communications. •In-depth knowledge of educational and thought-leadership content and how it can support engagement and business objectives. •Commercially minded and able to partner credibly with Sales, Product and senior business leaders. •Comfortable working in a highly regulated environment and partnering with Compliance. •High bias to action; able to identify opportunities, develop a point of view and move work forward without waiting for a fully developed brief. •Annuity industry experience strongly preferred; broader financial-services experience considered. •Bachelor's degree in Marketing, Communications, Business or related field preferred. •SILAC has a clear, proactive content strategy tied to business priorities. Product launches have stronger stories and differentiation, advisors receive useful education beyond product promotion, Sales has better tools to win, and content increasingly drives measurable engagement and business results. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!