Hiring: Marketing Automation Strategist Company: Aristocrat Interactive Location: Bedford, NH Job Posted Time: 2026-09-16 14:24:48 Employment Type: Hybrid About the job Experience: •5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles. Required Skills: •Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program. •Act as the primary point of accountability for lifecycle automation performance and scalability. •Partner with marketing and business leaders to define lifecycle priorities and automation opportunities. •Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences. •Leverage predictive modeling and advanced personalization features to drive engagement and retention. •Configure and manage complex triggers, segmentation logic, and multi-step customer journeys. •Complete promotional and bonus campaigns within automation workflows. •Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization. Compensation: •Complete promotional and bonus campaigns within automation workflows Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!