Hiring: Marketing Automation Specialist Company: Porsche Financial Services, Inc. Location: Atlanta, GA Job Posted Time: 2026-09-16 11:51:19 Employment Type: Hybrid Target Skills & Keywords : A/B Testing, CSS, Digital Transformation, Google Analytics, HTML, HubSpot, Quality Assurance, SQL, Salesforce About the job Experience: •5 years of experience in CRM operations, marketing automation, digital marketing, or marketing technology. Required Skills: •Responsible for the technical execution, automation, and optimization of CRM marketing programs across Porsche Financial Services, Bentley Financial Services, and Lamborghini Financial Services. •This role combines marketing technology expertise with analytical thinking to deliver personalized customer communications that enhance engagement, loyalty, and customer experience. •Build, configure, and maintain CRM campaigns within Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Mobile Studio, and Audience Builder. •Execute automated customer lifecycle journeys supporting acquisition, onboarding, engagement, loyalty, retention, lease-end, and win-back initiatives. •Configure automation workflows, decision splits, triggered communications, and personalized customer experiences. •Actively facilitate and support implementation of new CRM capabilities and marketing technologies. •Partner with the CRM Marketing Manager to execute CRM campaigns across email, direct mail, SMS, surveys, push notifications, and other digital channels. •Build campaign assets, configure journeys, perform quality assurance, and deploy campaigns. Qualifications: •Bachelor's degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field (or equivalent experience). •Salesforce Marketing Cloud certifications preferred. •3–5 years of experience in CRM operations, marketing automation, digital marketing, or marketing technology. •Applied hands-on capability in Salesforce Marketing Cloud including Journey Builder, Automation Studio, Email Studio, and Content Builder. •Salesforce Marketing Cloud Email Specialist Compensation: •$80,000 - $85,000 / year •In addition to salary, individuals may be eligible for a discretionary performance bonus Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!