Hiring: Marketing and Customer Relationship Management Strategist Company: University of Michigan Location: Ann Arbor, MI Job Posted Time: 2026-09-16 12:28:09 Employment Type: Remote Target Skills & Keywords : A/B Testing, Accessibility, Project Management, Salesforce, Segment About the job Experience: •3+ years of professional experience in advertising, digital marketing, communications, or a related field. Required Skills: •Student Life Communications, Marketing & Design (CMD) at the University of Michigan is a multidisciplinary team of marketing and communication professionals. Together, we create cutting-edge experiences and student engagement that brings the Student Life story and brand to life. You can learn more about Student Life here. •Translate goals into concise marketing plans to guide designers, copywriters, and multimedia teams. •Meet regularly with partners throughout the department to identify and discuss marketing needs, opportunities, review progress, and report on outcomes. •Manage end-to-end project delivery from intake to evaluation while partnering with internal teams to align project management, creative development, web strategy, communications, and social media efforts. These efforts aim to achieve organizational goals. •Develop creative strategies to promote programs and sources that support departmental goals. •Use data to inform strategies, evaluate campaign results, and implement changes. •Lead CRM and email measurement strategy within Salesforce Marketing Cloud, including audience/segment performance insights, journey measurement, and optimization recommendations. •Consult with Student Life units to define audience strategies, communication approaches, and success metrics for campaigns and ongoing/lifecycle communications. Compensation: •$60,850 - $73,000 / year •Flexible work environment (work from home / hybrid options) •Competitive benefits and rewards package •Many choices for comprehensive health insurance Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!