Hiring: Marketing Analytics Manager Company: Cetera Financial Group Location: Dallas, TX Job Posted Time: 2026-09-16 13:20:19 Employment Type: Full-time Target Skills & Keywords : A/B Testing, Azure, Databricks, Google Analytics, Microsoft Excel, Python, SQL, Salesforce, Snowflake, Stakeholder Management, Wealth Management About the job Experience: •7+ years of marketing, business, or data analytics experience. Required Skills: •Provide day-to-day direction for offshore analytics resources supporting performance measurement, digital analytics, data visualization, segmentation, predictive modeling, and marketing insights. •Lead end-to-end analytical projects, including test design, data collection and preparation, modeling, visualization, interpretation, and communication of findings. •Translate complex data into actionable recommendations that improve acquisition, retention, channel mix, marketing ROI, LTV/CAC, NPS, and overall marketing performance. •Develop and maintain standardized weekly, monthly, and quarterly reports, executive dashboards, and QBR materials covering lead generation, digital engagement, channel performance, earned impressions, risks, opportunities, and key marketing metrics. •Build forecasting models, predictive analytics, and actionable segmentation to support marketing and sales planning, targeted communications, journey analysis, prioritization, and strategy. •Establish and maintain data governance practices that improve accuracy, consistency, documentation, reliability, and stakeholder confidence across marketing and sales data. •Partner with Marketing, Sales, Finance, and cross-functional stakeholders to define requirements, align on a unified KPI framework, and deliver analytics solutions tied to business priorities. •Evaluate analytics tools, processes, and resources to identify opportunities for automation, efficiency, scalability, and adoption of emerging analytics capabilities and best practices. Qualifications: •Direct message the job poster from Cetera Financial Group •Senior Talent Acquisition Partner at Cetera Financial Group Compensation: •$96,000 - $142,000 / year •The base salary range for this role in Dallas, TX & San Diego, CA is $96,000-$142,000, plus a competitive performance-based bonus Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!