Hiring: Manager Web Experience Strategy Company: Column Technical Services Location: New York, NY Job Posted Time: 2026-09-15 14:44:17 Target Skills & Keywords : Content Strategy, Google Analytics, UX Design, User Experience About the job Experience: •3-5 years of experience in web optimization, digital marketing, or site management with a focus on customer journey mapping. •5 years of experience in web optimization, digital marketing, or site management with a focus on customer journey mapping. Required Skills: •Enhance the web user journey by examining behavioral data, streamlining navigation paths, and refining interaction points to achieve strategic KPIs. •Lead stakeholder interviews to ensure alignment with business objectives and uncover insights that drive UX design and content strategy. •Translate user journey analysis into actionable website search requirements, positioning search as a core engagement and conversion lever. •Conduct competitor evaluations to identify industry benchmarks and highlight areas for differentiation. •Recommend enhancements to improve user experience and audience interaction based on both quantitative and qualitative findings •Aligning web strategy with broader digital initiatives, incorporating SEO and integrating with paid, owned, and earned channels for unified user experience. •Partner cross-functionally with UX, content, and product teams to bring roadmap initiatives to life in line with brand and marketing goals. •Oversee the execution of landing pages in partnership with content and UX/UI teams, ensuring business goals are met and user actions are clear. Qualifications: •Bachelor's degree in Digital Marketing, Marketing Analytics, Business, or a closely related field Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!