Manager, Programming Publicity
NBCUniversal - Miami, FL
Hiring: Manager, Programming Publicity Company: NBCUniversal Location: Miami, FL Job Posted Time: 2026-09-10 13:11:35 Employment Type: Hybrid Target Skills & Keywords : CV, Epic Systems, Microsoft Excel, Microsoft Office, Microsoft PowerPoint, Project Management About the job Experience: •5 years of publicity/communications experience. •18 years or older. •Minimum 5 years of publicity/communications experience. Required Skills: •The Manager, Programming Publicity will be responsible for generating maximum, positive media for Telemundo’s entertainment programming, with a focus on daytime, scripted and unscripted shows. The role reports to the SVP, Publicity and Communications. •Development and execution of comprehensive plans for external publicity (consumer media and social influencers) generating maximum amount of positive coverage for key programming premieres, priorities and other entertainment-related projects for daytime, scripted and unscripted entertainment programming. •Demonstrate strong writing skills, in English and Spanish, to create consumer press materials including press releases, media alerts, pitch letters, talent bios, as well as coordinate and manage pr activities such as press junkets, media interviews, on-set visits, photo shoots, EPK’s and press kits. •Cultivate and maintain strong relationships with key journalists and media outlets with a focus on top-tier consumer outlets to reach core and new Telemundo viewers and other relevant audiences. •Ensure digital publicity efforts are a key part of all campaigns and create targeted strategies for social media influencers/content creators to expand promotional campaigns in the social media space and other non-traditional media outlets and identify appropriate influencers per campaign. •Develop strategic partnerships with digital creators, influencers, podcasters and emerging content platforms to expand audience reach and drive cultural relevance for key programming initiatives. •Utilize AI-powered communications, media monitoring, audience intelligence and content creation tools to enhance publicity planning, identify trends, optimize workflows and support strategic decision-making while adhering to company guidelines and best practices. •Monitor and analyze campaign performance, media sentiment, audience engagement and competitive trends using traditional and AI-enabled analytics platforms, providing actionable insights and recommendations to leadership. Qualifications: •Bachelor's Degree in Public Relations or related field. •Demonstrated ability for writing press materials in both English and Spanish. •Demonstrated capacity to produce thorough reports and executive summaries detailing the results of strategic efforts for publicity campaigns as well as evaluating campaign performance to inform communications strategies. •Operational familiarity with generative AI platforms and AI-powered communications, research, monitoring and productivity tools, with the ability to leverage emerging technologies responsibly and effectively. •Comprehensive expertise in the U.S. Hispanic media landscape, audience behaviors, digital consumption trends and social media best practices. •Knowledge and hands-on use of Digital and Social Media platforms. •Highly organized and able to manage/prioritize multiple projects. •Must be fully fluent in Spanish and English. •Proficiency in Microsoft Office applications (Word, Excel, PowerPoint and related collaboration tools) and familiarity with communications, media monitoring and project management platforms. •Willingness to work flexible hours including early mornings, late and/or last-minute scheduling changes in a 24/7 production work environment. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!