Manager, Email Marketing Strategy

National Association of REALTORS® - Chicago, IL

Hiring: Manager, Email Marketing Strategy Company: National Association of REALTORS® Location: Chicago, IL Job Posted Time: 2026-09-16 12:03:31 Employment Type: Full-time / Hybrid Target Skills & Keywords : A/B Testing, Accessibility, CSS, HTML About the job Experience: •5+ years of experience in email marketing, with progressive responsibility in strategy and team leadership Required Skills: •The Manager of Email Marketing Strategy oversees a production team, ensuring consistent quality and throughput while focusing personally on strategy, governance, and cross-functional partnership. The role also partners with Business Intelligence on technology integrations and segmentation strategies. •Own NAR's email strategy end-to-end: evaluate programs for member value, streamline the portfolio, and redirect efforts that belong in other channels. •Own, set and enforce standards for email content, structure, accessibility, and ad placement. •Design, build, and maintain marketing automation programs and journeys to reduce manual effort and improve targeting. •Stay current on email industry trends, deliverability standards, and best practices; conduct trend analysis across categories and audiences and evangelize insights across the organization. •Test, analyze, and optimize campaigns through A/B testing and other techniques to increase open rates, click-throughs, and member engagement. •Own email list management operations (unsubscribes, suppression updates, list accuracy) and train stakeholders on list processes. •Advise stakeholder teams on campaign approach and system capabilities from planning through execution. Qualifications: •Demonstrated success building or modernizing an email program •In-depth knowledge of email deliverability, CAN-SPAM compliance, and accessibility •Solid functional working knowledge of platform integrations, and marketing automation tools •Operational familiarity with audience segmentation methodologies and data-driven targeting •Bachelor's degree or equivalent experience in a related field •NAR provides comprehensive benefits including health/dental/vision insurance. •NAR is on a hybrid schedule and in the office 3 days a week. •It is our mission to empower REALTORS® as they preserve, protect and advance the right to real property for all. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. Compensation: •$125,000 - $140,000 / year •Competitive benefits and rewards package •NAR provides comprehensive benefits including health/dental/vision insurance Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!