Manager, Data Analytics, Performance Creative

Peloton Interactive - New York, NY

Hiring: Manager, Data Analytics, Performance Creative Company: Peloton Interactive Location: New York, NY Job Posted Time: 2026-09-03 10:43:13 Employment Type: Hybrid Target Skills & Keywords : Machine Learning, Python, SQL About the job Experience: •5+ years of experience in Data Science, Marketing Analytics, Creative Analytics, or Marketing Science, with a heavy emphasis on media measurement and creative performance evaluation Required Skills: •YOUR DAILY IMPACT AT PELOTON •Based on the yearly and quarterly learning agenda, partner with Media Analytics, Media, and Creative Strategy to establish prioritisation, the methodology, execution, and roadmap of global performance creative experimentation. Align creative testing with the media testing agenda •Develop, maintain, and scale a proprietary "Creative Composite Score" framework to evaluate creative health, combining platform delivery metrics, attention/retention signals, and downstream business efficiency •Partner closely with internal data engineering teams and external agency partners to expand, enable, and enforce a granular creative metadata taxonomy (spanning strategy, concept, and message levels), transforming the creative library into a highly structured, analyzable dataset •Explore, vet, and integrate emerging AI tools and platform-native capabilities to automate creative asset evaluation and predictive performance modeling •Modernize and elevate, where applicable, existing reporting frameworks to deliver more impactful, data-driven narratives. Establish a consistent cadence for performance communication, democratising access to key insights across the organisation to drive cross-functional alignment and enable rapid, actionable decision-making •Maintain deep expertise across platforms including Meta, TikTok, Google, YouTube, and Pinterest, translating auction dynamics, machine learning optimization, and delivery systems into actionable creative briefs •Build analytical frameworks to determine the optimal mix, volume, and refresh cadence of creative assets across different channels, seasons, and global regions to mitigate creative fatigue and asset saturation Compensation: •Competitive benefits and rewards package Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!