Hiring: Manager, Customer and Lifecycle Marketing ... Company: Royal Caribbean Group Location: Miami, FL Job Posted Time: 2026-09-10 13:13:52 Employment Type: On-site Target Skills & Keywords : A/B Testing, Asana, CSS, Confluence, HTML, Jira, Microsoft Excel, Microsoft PowerPoint, Program Management, Project Management About the job Experience: •10 years of progressive experience in digital marketing, CRM, or ecommerce communications. •5 years of lifecycle communications experience, including email marketing, audience segmentation, and personalization. •5 years of experience leading teams in a matrixed environment, with demonstrated ability to develop managers and drive cross-functional initiatives. Required Skills: •Lead the translation of the Digital Commerce communications strategy into operational plans, channel briefs, and delivery priorities across CRM and web programs for international markets. •Strategically drive Digital Commerce communications strategy across CRM and web channels, ensuring initiatives are sequenced, resourced, and delivered in alignment with commercial booking windows and business objectives. •Lead the application of audience segmentation direction and content frameworks across channel plans, ensuring CRM and web programs are informed by behavioral data, performance insights, and regional market needs. •Drive cross-functional alignment with Tech & Development, international market leads, commercial teams, revenue management, and creative partners to ensure communications initiatives are integrated, commercially relevant, and regionally adapted. •Coordinate cross-functional workstreams with Growth & Measurement, Creative/Content, Commercial, and International Markets teams, proactively surfacing dependencies and ensuring seamless delivery across initiatives. •Lead cross-channel integration between CRM and web programs, ensuring consistent messaging, sequencing, and guest experience across all digital touchpoints throughout the guest journey. •Oversee the delivery and performance of CRM programs across email (Tactical, Pre-Cruise, Engagement, Lifecycle), ensuring channel plans are on brief, on schedule, and optimized against performance targets. •Oversee the delivery and performance of web merchandising and digital experience programs, including targeted offers, homepage promotions, and cross-sell and upsell placements across international markets. Qualifications: •Bachelor's degree in a related field required. Master's degree preferred. •Minimum of 8–10 years of progressive experience in digital marketing, CRM, or ecommerce communications. •Minimum of 5 years of lifecycle communications experience, including email marketing, audience segmentation, and personalization. •Minimum of 3–5 years of experience leading teams in a matrixed environment, with demonstrated ability to develop managers and drive cross-functional initiatives. •Strong working knowledge of CRM and email marketing platforms, marketing automation, and web channel operations sufficient to lead channel teams and drive program quality. •Proficiency in interpreting channel performance data, audience segmentation outputs, and A/B testing results to drive optimization decisions across programs. •Operational familiarity with HTML, CSS, and marketing scripting languages (e.g., AMPscript) to enable effective collaboration with technical and production teams. •Strong people leadership skills with demonstrated ability to lead, align, and develop a team of channel managers across multiple functional disciplines. •Excellent verbal and written communication skills, including the ability to present initiative performance and strategic recommendations clearly to senior leadership. •Highly detail-oriented with strong organizational and project management skills; advanced proficiency in Excel, PowerPoint, and Outlook. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!