Hiring: Manager, Consumer Marketing Company: Keenova Location: Malvern, PA Job Posted Time: 2026-09-10 11:45:57 Employment Type: Hybrid Target Skills & Keywords : Microsoft Office, Vendor Management About the job Experience: •8+ years marketing or other relevant commercial experience in a highly regulated environment. •Brand management experience, including demonstration of scientific knowledge and competitive knowledge within therapeutic areas and individual assets •DTC marketing experience – media planning & execution, campaign development, identifying & applying insights, agency leadership •Strategy development – being able to lead (consumer) strategy while working closely with broader brand team to ensure it lines up to broader brand approach •Demonstrated capacity to financially track tactical performance and make appropriate data-driven decisions Required Skills: •Building and monitoring execution of consumer strategy & plan •Media planning & execution for the brand(s) assigned •Lead consumer communication/messaging strategy •Lead workstreams that monitor engagement with consumer segments and build strategies for deeper penetration •Interface directly with counterpart brand directors as a team to identify brand opportunities within and across customer segments •Monitor market dynamics to help inform investment •Manage creative development and media agency partners for consumer strategy and execution for assigned indications/products •Strategic partner driving DTC marketing value in XLA specialty branded portfolio & planning for pre-launch product/indication(s). Accountable for the DTC tactical plan, implementation, and ongoing analysis for optimization Qualifications: •Bachelor’s degree in marketing or a related field is required. •Advanced Degree - Masters or MBA is preferred. Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!