Hiring: Manager, Brand & Lifecycle Marketing Company: Cox Automotive Inc. Location: Atlanta, GA Job Posted Time: 2026-09-03 11:14:59 Employment Type: Hybrid Target Skills & Keywords : Project Management About the job Experience: •Bachelor's degree in related discipline and 6 years of marketing experience spanning brand media planning and customer lifecycle/reengagement marketing. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field. •6 years of marketing experience spanning brand media planning and customer lifecycle/reengagement marketing. The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field. Required Skills: •Brand Media & Lifecycle Planning & Execution •Along with Sr. Manager, Brand Media execute multi-channel brand media strategies •Partner with brand media agencies on media planning & buying •Manage brand media budgets, pacing, and performance tracking •Monitor campaign performance and optimize media mix for efficiency and effectiveness •Ensure brand media strategies build audiences that can be leveraged for downstream reengagement •Coordinate with creative team to ensure brand assets are optimized for each media channel •Develop customer segmentation and targeting strategies for reengagement campaigns based on behavior, inactivity periods, and engagement history Qualifications: •CRM experience across email, SMS, Push •Proven experience executing brand media campaigns across traditional and digital channels •Strong background in lifecycle marketing, customer retention, or reengagement campaigns •Background working with agencies and cross-functional teams •Brand Media Planning: Strong understanding of media planning fundamentals, optimization, audience targeting •Reengagement & Lifecycle Expertise: Deep knowledge of customer lifecycle stages, churn signals, reengagement tactics, win-back strategies •Multi-Channel Orchestration: Ability to design and execute coordinated campaigns across email, digital retargeting, social, push, and SMS •Strong written and verbal communication •Project management-can manage multiple campaigns simultaneously across channels •Budget management and financial tracking Compensation: •$101,500 - $169,100 / year •Flexible work environment (work from home / hybrid options) Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!