Hiring: Manager Brand Insights & Measurement Company: Abbott Location: Illinois, United States Job Posted Time: 2026-09-12 18:06:27 Employment Type: On-site Target Skills & Keywords : Rust, Spark About the job Experience: •7+ years of experience in brand insights, market research, or brand strategy Required Skills: •Abbott is seeking a Brand Insights Manager to elevate how we build and measure a world-class global brand. In this role, you’ll leverage deep consumer, cultural, and market insights to shape brand strategy and connect brand performance to meaningful business outcomes. This role can be based either at our Willis Tower office in downtown Chicago, IL, or at our Abbott Park campus in Lake County, IL. Please note that this is a fully onsite position and requires employees to be on-site five days per week. •What You’ll Work On •Lead global brand tracking programs, including awareness, consideration, trust, and reputation metrics •Define and evolve brand health KPIs and measurement frameworks aligned to long-term strategy •Analyze brand performance trends and identify key drivers of brand equity growth or decline •Design and execute strategic research (qualitative and quantitative) to uncover audience insights and whitespace opportunities •Interpret research to understand how brands are built, differentiated, and sustained over time, identifying the factors that drive long-term brand value and customer loyalty •Translate insights into clear strategic recommendations and a roadmap to strengthen brand performance •Partner cross-functionally with Marketing, Communications, and Analytics to align insights with execution •Connect brand metrics to business outcomes and inform strategic decision-making •Evaluate the impact of brand investments and marketing campaigns, measuring ROI and translating findings into actionable recommendations for stakeholders •Develop compelling narratives that explain what brand performance data is telling us, including the effectiveness of campaigns, shifts in consumer perception, and opportunities to strengthen brand equity •Embed insights into campaigns, messaging, and customer experiences •Deliver compelling, executive-ready storytelling that influences leadership decisions Qualifications: •Bachelor’s degree in Marketing, Business, Psychology, or a related field (or equivalent experience) •7+ years of experience in brand insights, market research, or brand strategy •Proven experience leading brand tracking programs and strategic research initiatives •Deep expertise in brand equity Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!