Hiring: Manager, Advertising Company: del Lago Resort & Casino Location: Waterloo, NY Job Posted Time: 2026-09-10 14:37:29 Target Skills & Keywords : HTML, Microsoft Office, Project Management, Workday About the job Experience: •Minimum of four (4) years of progressive experience in advertising, casino marketing, hospitality marketing, or a related field required. •Minimum of two (2) years of leadership or management experience required. •Demonstrated capacity to sit, stand, walk, climb stairs, and move throughout the property for extended periods. •Demonstrated capacity to access all areas of the property as required. •Demonstrated capacity to lift and/or move up to 50 pounds with or without reasonable accommodation. Required Skills: •The Advertising Manager provides leadership and direction to the Advertising team, ensuring departmental goals, project timelines, and budget expectations are achieved while fostering a collaborative and high-performing work environment. •Manage the day-to-day operations of the Advertising Department, including project management, budgeting, scheduling, team development, media planning, copy oversight, and creative direction. •Develop and execute integrated advertising campaigns across traditional, digital, social, direct mail, on-property, and emerging media channels. •Serve as the primary liaison between property departments, advertising agencies, media partners, vendors, and internal creative resources to ensure timely and effective execution of marketing initiatives. •Lead media planning, placement, negotiation, and optimization efforts to maximize return on advertising investment. •Establish and maintain productive relationships with media partners, vendors, agencies, and community organizations. •Negotiate vendor agreements and media contracts to secure favorable pricing and value. •Manage departmental budgets, purchase orders, invoices, and campaign expenditures to ensure adherence to approved financial plans. Qualifications: •Must be at least 21 years of age. •Demonstrated knowledge of the advertising process, including strategy development, creative production, media planning, media buying, campaign execution, and performance measurement. •In-depth knowledge of media negotiation strategies, audience targeting, and marketing analytics. •Proven ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. •Excellent organizational, communication, presentation, and interpersonal skills. •Strong analytical skills with the ability to interpret data and make informed business recommendations. •Proficiency in Microsoft Office applications and marketing-related software platforms. •Must be able to obtain and maintain a New York State Gaming License. •Bachelor’s degree from an accredited college or university in Marketing, Advertising, Communications, Business Administration, or a related field required. Relevant experience may be considered in lieu of education. Compensation: •$80,000 - $90,000 / year Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!