Hiring: Lifecycle Marketing Manager Company: Internet Brands Location: Minneapolis, MN Job Posted Time: 2026-09-10 10:18:02 Target Skills & Keywords : Salesforce About the job Experience: •3-5 years of B2B lifecycle or customer marketing experience preferred. •5 years of B2B lifecycle or customer marketing experience preferred. Required Skills: •Lifecycle & Retention Support •Execute cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community) that support onboarding, adoption, engagement, renewals, and advocacy, excluding new-logo acquisition. •Actively facilitate and support mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience. •Support retention initiatives by helping identify churn risks, assisting with re-engagement programs, and communicating ongoing value to existing customers. •Expansion Support (Upsell & Cross-Sell) •Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns. •Partner cross-functionally with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials. •Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories. Qualifications: •Strong organizational and execution skills with the ability to manage multiple programs simultaneously. •Applied hands-on capability in Salesforce preferred. •Comfortable working cross-functionally and supporting shared goals across Marketing, Customer Success, and Sales. •Analytical mindset with experience using data to measure performance and inform improvements. •Demonstrated capacity to adapt in a fast-paced environment with evolving priorities. Compensation: •Flexible work environment (work from home / hybrid options) •Competitive benefits and rewards package Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!