Hiring: Lifecycle Marketing Manager Company: Perry Homes Location: Houston, TX Job Posted Time: 2026-09-11 11:56:13 Target Skills & Keywords : CSS, Content Strategy, Financial Planning, HTML, SQL, Salesforce About the job Experience: •2-4 years of hands-on Salesforce experience, including both Sales Cloud and Marketing Cloud •6+ years of experience in email marketing and content strategy, with at least 2-4 years of hands-on Salesforce experience, including both Sales Cloud and Marketing Cloud Required Skills: •Develop and own the email marketing and content strategy, including messaging cadence, audience targeting, campaign calendars, and journey design aligned with broader marketing and business goals •Work under the direction of the Sr. Manager of Digital Marketing to define KPIs, testing roadmaps, and content priorities across the buyer lifecycle •Identify opportunities for new lifecycle programs, content formats, and personalization strategies to improve engagement and conversion •Lead content planning for email campaigns, ensuring messaging is consistent with brand voice, sales priorities, and community/inventory updates •Execution & Campaign Management •Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder) •Design and maintain automated lifecycle and nurture programs •Oversee the creation of personalized, dynamic email content using SFMC's tools and dynamic content blocks Qualifications: •4-6+ years of experience in email marketing and content strategy, with at least 2-4 years of hands-on Salesforce experience, including both Sales Cloud and Marketing Cloud •Proven experience developing and leading email marketing strategy, not just execution — including planning, testing, and performance optimization •Solid functional working knowledge of Salesforce Sales Cloud data objects and how that data feeds into Marketing Cloud, with the ability to identify and direct resolution of data issues •Operational familiarity with HTML/CSS for editing and troubleshooting email templates •Knowledge of AMPscript and SQL is a plus •Prior experience managing direct reports, contractors, or agency relationships preferred •Eligible to work in the United States Interested candidates, please apply directly through the job posting on company's career page or try via AI auto apply on this platform. Don't miss this opportunity to join a forward-thinking team!